We use very high quality thread to sew our sheets so the seams have superior strength. Like haute couture clothing, we sew all of our seams with a lock-stitch instead of a chain stitch. Should a stitch break, the advantage of lock-stitching is just that stitch will break, instead of the whole line of stitching coming undone. We even hand sew our embroidered stitching.
We pay attention to the details! We use the best extra long-staple cotton in the world. Our embroidered stitching is hand-sewn, not printed. We use mother-of-pearl buttons on our duvet and sham closures. Our bedding and blankets are made from the highest weaving standards to ensure long lasting, high quality textile products.